I chose my ad from Glamour Magazine
and as you can see it is for cook wear. The
man in the ad appears sophisticated yet hip with his flannel shirt and designer
eyewear. To add to his cool
sophistication, he is cooking duck in high end cook wear. I see women chatting in a circle blurred out
behind him. I am pretty sure one of
those women is his lady and is so excited and proud that her man is amazing
enough to cook for all of their guests.
Since I found this add in Glamour I think this ads audience is women 30+
and married. Anolon is sending a message
that with this fancy pan, your man will want to make you something special and
your closest friends. So sophisticated!
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